From idea to creation of timeless and stylish design.

► Lucas Pretoria was created based on an interest in old and timeless pocket watches, read more here: History to idea.
The ideas then took off to later land in the creation of our timeless and stylishly designed wristwatches in the Collection Imperatoris.

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#LucasPretoria #CollectionImperatoris

► The supply of wristwatches on the market is very large and the feeling that drove our design forward has been to highlight a more pure and clean design with “right” details instead of a large amount of superfluous details. Our starting point in the creation of our design has been to differentiate ourselves in the global wristwatch market by simply starting from the basic elements of the design. Through precision and accuracy, in the creation of our wristwatches, we at Lucas Pretoria have focused solely on the functionality of the wristwatch and at the same time maintained a stylish, clean and timeless charm in our design.

We have focused on stripping away all superfluous details to create a more stylish watch design, in short, we have shifted the focus back to the fact that a wristwatch is and should be precisely just a wristwatch. Lucas Pretoria has focused on dials containing the most important functions of a watch, i.e. hour hand, minute hand, second hand and date – and with this starting point further created a more clean design with a clean dial and clean design of the wristwatches as a whole.

In addition to the functional aspect, we have chosen a more masculine design for our Men’s watch and still maintained a clean design on both the dial and wristwatch as a whole. In addition to the functionality of our women’s watch, we have focused on getting a feminine and stylish wristwatch that at the same time highlights the elegant jewelry feel of our design.

Our ambition and our aspiration at Lucas Pretoria is that you who wear our wristwatch should do so with pride and a feeling that our wristwatch brightens your everyday life every time you wear it regardless of whether you are more dressed up or more casually dressed – for example if you are at a meeting, at a party, on a date, at a wedding or if you are spending time with friends and family. Our wristwatches are suitable for wearing in many different environments and in many different social contexts. We hope you will feel satisfied with your new LP-watch.